It’s dark outside and we are all sleeping very well, so the color of the font is black like the night.
21:57 h
In an Absolut World
/ Clip / Absolut Vodka
Task
Develop a a loop video to convey the character and image of the brand, also adding decided entertainment value to the club’s atmosphere.Goal
Modern, stylish, pushing the brand.Realization
Experimenting with new technologies and new aesthetics. We found the best fitting solution to be a hybrid of After Effects und 4V.Team
Hanno Bäucker / Nils Sanders / Andreas SchmelasSimilar Projects
Beck’s Ice Introduction / ClipLinks
absolut.de
Absolut Visions
/ Visuals / Absolut Vodka
Task
Conception and development of visuals reflecting five different visions of the ‘Absolut Vision’ campaign.Goal
Modern, stylish, pushing the brand.Realization
Creating a surreal atmosphere with visual worlds in 3D, referring to the specific city.Team
Hanno Bäucker / Nils SandersSimilar Projects
Nike Energy Spring Collection / Image Campaign / Club Visuals / Illustrations / Pure Shirt / Illustrations
Beck’s Ice Introduction
/ Clip / Beck’s
Task
Conceptual support and development of the entire visual appearance for the Beck’s Ice introduction event. This includes the development of an individual presentation, the conception and realization of a corporate video presenting the new product in 120 seconds.Goal
Development of a presentation that introduces the new product Beck’s Ice to a selected audience.Realization
Conception & realisation of a dramatically arranged image clip. The clip is based on the drink’s main attributes as ‘transparent, liquid, cool, cold, icy, new, unique’ emerging from this abstract visualisation to the actual product.
The Other Mini
/ Campaign Website / BMW Group Mini
Task
Develop and implement a campaign website for the new Mini-Clubman.Goal
Campaign website alluding to the look and feel of launch trailers ‘1, 2, 3, Other’ and ‘The Other Niedermeyer’.Realization
Creating a presenter in the figure of a gorilla acting as a moderator between the male target audience and the characteristics of the car, guiding through the content as well as explaining the new features.Team
Hanno Bäucker / Nikolas Weström / Philipp Kyeck / Aron Woost / Andreas Schmelas / Plantage BerlinSimilar Projects
High definition like no other / Campaign Website / Get Music / Campaign Website
High definition like no other
/ Campaign Website / Sony Deutschland
Task
Adapt existing TV spot to a micro website.Goal
Micro website animating the user for producing his own HD test and uploading it to the site.Realization
With the objective of a real-life test scenario Vektorfarm developed and realized a test lab augmenting the theme of the TV spot. The playful approach to the lab situation integrating the user in the test experience animates the users themselves to take on the camera and produce their own HD test.Team
Hanno Bäucker / Nikolas Weström / Philipp Kyeck / Aron Woost / Andreas Schmelas / Plantage BerlinSimilar Projects
The Other Mini / Campaign Website / Get Music / Campaign WebsiteLinks
sonydeutschland.de/hd-test/index.html
Berlinale B2B Platform
/ Website / Berlinale
Task
Developing an emotional online presentation of Berlinale business-to-business platform showing its diversity and describing possible partnerships. Creating an instrument for the acquisition of potential new partners.Goal
Expanding the established acquisition tool, enabling and assuring up to date content and a more emotional representation of Berlinale sponsoring section.Realization
A distinct website structure with fixed positions, a clear navigation and a modern, self-confident appearance resulting from a professional handling of pictures, fonts and colors.Team
Hanno Bäucker / Nikolas Weström / Clemens Bühling
Snapshot
/ Clip / Volkswagen
Task
Creating a clip for the new Volkswagen building in Hong Kong. The clip should correspond to the existing print campaign and carry on the idea of ‘snapshot’-boxes, which symbolize thoughts and impressions of life. Involving emotional aspects of Hong-Kong, leading to a ride into and a placement inside a 3D-Builing.Goal
A high quality clip that demonstrates Volkswagen in the context of the building (external / internal) and the urban surrounding of Hong Kong while creating positive emotions.Realization
We decided to visualize thoughts and impressions that fly by as well as show the planned interior creation by 3D camera moves, accompanied by a supporting and bearing sound that we developed. This is how we achieved the integration and advancement of the existing ‘snapshot’ concept.Team
Metadesign Berlin
Mazooka Heroes
/ T-Shirt Collection / Mazooka
Task
A new collection for Berlin Shirt Label Mazooka.Goal
As Mazooka’s collections uniquely feature characteristic graphics, we wanted to find an abstract way of wearing ‘Heroes’ on your breast – we wanted to revive the idols of our youth.Realization
We designed motifs with free and abstract forms and shapes relating back to basic elements of the Chinese ‘tangram’ game, giving the wearer a new and individual way of identifying with their idols. The collection features the portraits of Madonna, Prince, Michael Jackson, Kingkong, Elvis Presley and Bob Dylan on t-shirts, sweatshirts and accessories.
Interference
/ T-Shirt Collection / Mazooka
Task
Another collection for Berlin Shirt Label Mazooka.Goal
For the latest collection we were trying to create motifs that mix elements from various style epochs to create something new. Inspired by the diversity of 20th century fashion decades the collection should comprise t-shirts portraying elements of different style epochs mixed together.Realization
The shirts are based on abstracted representations of distinctive hairstyles. These initially subtile shapes can be altered, combined and expanded by printed glasses, beards and further accessories (the choice can be made by using the transparent lookbook) enabling the wearer to present an individual unique fashion statement on his shirt.
Nike Energy Spring Collection
/ Image Campaign / Nike Deutschland
Task
Image campaign and presentation for the Nike Energy Spring Collection 2004 within the magazine party in the Watergate Club.Goal
Developing an exciting, dynamic and unconventional connection between lifestyle, sports and the main event of Groove magazine.Realization
The perfect solution combining lifestyle, sports and Groove magazine’s style was a tug of war. Nike’s clothes turn into tug of war ropes augmented by photographs, slide projector images and the reality. The rope spans the whole venue of the party producing an exciting yet connecting atmosphere.
Nike Fall Collection
/ Installation / Nike Deutschland
Task
Conception and design of Nike support for Groove Magazine party in Cafe Moskau, Berlin.Goal
Integrating various elements of the party setting into a comprehensive experience of Nike and Groove with Nike’s collection being presented discretely in the atmosphere.Realization
Using photographs from an earlier shooting in the real setting the projection of these pictures at the party perfectly integrated Nike’s collection into the surrounding spatial area of the party. Graphical post-processing of the pictures to fit to the special atmosphere of music, nightlife and lifestyle were done according to Vektorfarm design principles.Similar Projects
Absolut Visions / Visuals / Pure Shirt / Illustrations / Nike Fall Collection / Installation / Club Visuals / Illustrations
Nike Bread & Butter Party
/ Corporate Design / Nike Deutschland
Task
Conception of Nike’s Bread & Butter party.Goal
Finding a design connecting the Nike brand and the fashion fair Bread & Butter without bringing up the notion of a sports brand image.Realization
Implementing a visual combination of motives of the current Nike collection, sports elements as well as the individual and distinct design style of Vektorfarm.Similar Projects
Pure Shirt / Illustrations / Absolut Visions / Visuals / Club Visuals / Illustrations
We all speak football
/ Campaign Website / Coca Cola
Task
Developing Coca Cola’s global online presence for the FIFA worldcup in 2006 in Germany: 10 modules, 60 country markets, 11 languages.Goal
Build-up of the Coca Cola brand as the no.1 fan brand among the 2006 world cup sponsors.Realization
Independent of national characteristics vektorfarm developed a universal, emotional visual language putting the fan and the overall enthusiasm for soccer in the spotlight. We created an atmosphere bringing the content as well as the visual appearance of soccer to life for the online medium and connecting it to the Coca Cola brand.Team
Hanno Bäucker / Argonauten G2Similar Projects
High definition like no other / Campaign Website / Club Visuals / Illustrations
Get Music
/ Campaign Website / Coca Cola
Task
Integrating the Coke-iTunes cooperation in the existing Coke Fridge website.Goal
Online presentation of the music engagement of the Coca Cola brand. Development of a tool to use song tokens to download online.Realization
The implementation included adding an independent micro site to the existing Coke Fridge website used for converting the tokens into MP3 files. Preserving the recognition value of the current website, the microsite incorporates the existing framework as well as graphical elements from the Coke-iTunes cooperation. Similar to the previous campaign a visual language was employed to connect the users’ own music experience with the Coca Cola brand. Additional content – as the Coke DJ-Culture – was integrated into the site further promoting Coc -Cola’s commitment to music.Team
Hanno Bäucker / Argonauten G2Similar Projects
High definition like no other / Campaign Website / Club Visuals / Illustrations
Mazooka Studio
/ Corporate Design / Mazooka Studio
Task
A new corporate design for Mazooka Studio, a shop in Berlin which offers textile and foil prints.Goal
Mazooka Studio not only produces high quality shirt prints and adhesive foils, but also gives graphical support. So the complete corporate image, especially on the website, should represent a young, friendly, exceptional shop with a great service and excellent professional qualification.Realization
The look of Mazooka Studio became clean and colourful. We used an extreme font mix for the typography and a combination of black & white and a mass of all different colours to show the studio’s variety and to communicate its reliability and graphical know-how.
Club Visuals
/ Illustrations / Watergate
Task
Creation of light and graphic concepts for Watergate Club and changing events.Goal
Developing a continuous and coherent shaping and optionally reshaping of the rooms.Realization
Employing a combination of graphical elements, shapes, and color variations a constantly evolving room concept comes to life adding a unique touch to the club every visit. Additionally the modular design enables focus points as well as external logos to be integrated into the club setting further enriching the club experience.Team
Hanno Bäucker / Valeska NeumannSimilar Projects
Pure Shirt / Illustrations / Nike Fall Collection / Installation / In an Absolut World / Clip / Beck’s Ice Introduction / Clip
Pure Shirt
/ Illustrations / Finlandia
Task
Conception and development of visuals for the campaign ‘Pure Shirt’.Goal
Visualisation of the new campaign ‘Pure Shirt’ in a modern, trendy and stylish way.Realization
Our design resembles the silhouette of a drop of water and produces an arty and atmospheric presentation. This kind of realization underlines the high quality of the campaign and offers a neutral, but design orientated environment to the artists.Team
Hanno BäuckerSimilar Projects
Absolut Visions / Visuals / Club Visuals / Illustrations / Nike Energy Spring Collection / Image Campaign / Nike Fall Collection / Installation / Nike Bread & Butter Party / Corporate Design
Wilde Bookings
/ Corporate Design & Website / Wilde Bookings
Task
Creating a logo and developing a new online presence connected to a CMS.Goal
The logo should function in all kinds of media. Moreover it should be variable to adapt the different styles of the current artists and musicians. The website represents Wilde Bookings and likewise offers plenty of room to the artist to represent his work in his own style and to manage this content by himself.Realization
As the different artists don’t have a lot in common, there had to be a bonding sign: We chose the badge, a classic music relevant symbol. Using different colours, pictures and fonts it can be adjusted to represent different artists and media, but it stays recognizable because of its schematic structure.The website works as well with constant structure, but by choosing their own background image and employing autonomous data management the artists can create their own micro-sites. Through individual arrangements and a playful navigation, an emotional antipole to more businesslike information (like discography or tour dates) is created.
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